Given that design is a problem-solving discipline, then great design must begin with a comprehensive understanding of the business problem that needs to be solved through visual means. This is the purpose of a design brief.
A design brief is a written document that thoroughly explains the problem to be solved by designers working in various design disciplines. The design brief is focused on results of design, outcomes of design, and the business objectives of the design project. It should not deal with the aesthetics of design. That is the responsibility of the designer.
A design brief assists all the key stakeholders in the design project. The designer must have every bit of information possible in order to develop an effective design solution - a well-constructed design brief is essential to the process of assuring desired business results are obtained and that they can be measured effectively.
Design draws together all the strands of questioning and thinking by the client and consultant. It turns marketing jargon into an easily understood language that says simply what needs to be achieved - what, how and when.
A design brief is a written document that thoroughly explains the problem to be solved by designers working in various design disciplines. The design brief is focused on results of design, outcomes of design, and the business objectives of the design project. It should not deal with the aesthetics of design. That is the responsibility of the designer.
A design brief assists all the key stakeholders in the design project. The designer must have every bit of information possible in order to develop an effective design solution - a well-constructed design brief is essential to the process of assuring desired business results are obtained and that they can be measured effectively.
Design draws together all the strands of questioning and thinking by the client and consultant. It turns marketing jargon into an easily understood language that says simply what needs to be achieved - what, how and when.
© Gardiner Design Associates 2010