Just back from visiting the Event Production Show 2014 staged at Earls Court 2. Got to meet ESSA, Shell-Clad, BBrown, DeBoer amongst others. Liked the Experience, engage, activate! session – Chaired by Henry Simonds, the panel discussed the benefits of mass experiential activity at large events over niche targeted brand activation. The panel included Michael Boaler, brand manager at Jack Daniels and Jo Wallace, regional creative director (EMEA) at Saatchi & Saatchi, London.