“The PR of rebranding”

2013-11-15T21:34:31+00:00November 15, 2013|

Interesting article by Design Week about the power of companies using a rebranding exercise as PR exercise. “Philips’ decision to reveal its new company crest piece-by-piece on social media provides another interesting case study of how big organisations tackle rebrands.” click here

credit: Design Week Fri, 15 Nov 2013 | By Angus Montgomery
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