Branding and logos
Your brand starts with a well designed identity.
We create brands that are coherent and work. We also get asked to refresh existing brands that have lost their way. We believe simple well-proportioned logos are most effective at communicating an organisation to the outside world. Our style is typically typographic, clean and without ornamentation unless required.
Our brand designs help you create community and connection and represent the perception of your organisation and how it goes about its business. It reflects your customer service and reputation and encourages innovation and growth. It inspires and builds your teams, instils customer and staff loyalty and makes you stand out.
The logo is one of a number of important parts that form a brand, with everything from naming, icons and sonic branding (how a brand sounds), all play a role.
A good name identifies people, products and services and stimulates and engages to the wider audience. Brand naming is the process of coming up with and developing a name for a company, product or service. When commissioned we look to identify the competition, research the arena where the brand competes and flesh out the message you are aiming to get across. At its best, a name resonates with consumers, is easy to memorise and communicates clearly, whether it be descriptive, suggestive, abstract or legacy in using a founders name. Once you have a great name our Intellectual Property partners can advise with licensing, trademarks and patents.
Our production-ready artworks are clean and accurate. This ensures the investment in your brand assets work perfectly across stationery, print, and graphics, digital content, marketing and promotional material, packaging, uniforms, buildings, signage and vehicle liveries.