Branding and logos
Your brand starts with a well designed identity.
Brands create community and connection and represent the perception of an organisation and how it goes about its business. It reflects your customer service and reputation and encourages innovation and growth. It inspires and builds your teams, instils customer and staff loyalty and makes you stand out.
We create brands that are coherent and work. We also get asked to refresh existing brands that have lost their way. We believe simple well-proportioned logos are most effective at communicating an organisation to the outside world. Our style is typically typographic, clean and without ornamentation unless required.
The logo is one of a number of important parts that form a brand, with everything from naming, icons and sonic branding (how a brand sounds), all play a role.
Brand naming is important. At its best, a name resonates with consumers, is easy to memorise and communicates clearly, whether it be descriptive, suggestive, abstract or legacy in using a founders name.
We look to identify the competition, research the arena where the brand competes and flesh out the message you are aiming to get across. Once you have a great brand our Intellectual Property partners can advise with licensing, trademarks and patents.
Our production-ready artworks are clean and accurate. This ensures the investment in your brand assets work perfectly across stationery, print, and graphics, digital content, marketing and promotional material, packaging, uniforms, buildings, signage and vehicle liveries.