GDA designed the 2014 wall calendar for Eastern Concrete. Our design style for modern uncluttered layouts uses the elegant ITC Avant Garde Gothic typeface with carefully edited photographs full width bleed being the accent. The portrait format was chosen to reduce the common problem of ‘corner curling’. We worked closely with Chris Reeve Photography on the images and with Eastern Concrete on the editorial and art direction. The project took 10 months of research, planning and development to gather the photographs, agree the design and go to print.