GDA provide clients with art direction during studio and location photo shoots. Being art director I am in charge of the overall visual approach and how best it communicates to the target audience. The art director makes decisions about the visual elements used, artistic style and and when to use motion. I collaborate with the photographer, models, stylists and clients in visualising how the finished images will appear. The art director is ultimately responsible for the output and for resolving any conflict between all contributors.
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