I often get supplied with copy from customers for a project that uses graphics, print, websites or social media – more often than not it’s not up to scratch is unnecessarily wordy and lacking the expertise and talent of a good wordsmith. I collaborate with some extremely talented PR, communications and news editors and see first hand the benefits of presenting your audience with clear and concise information, instruction and technical matter. So my advice to you all when next preparing copy for that all important mailer, press release, product launch, event or exhibition, it’s better to use someone with a sharper pencil – email now or call 01707 272 185 to get that wordsmith on board.