Pantone Ultra Violet colour of the year 2018

2018-09-25T09:57:27+00:00January 2, 2018|

Pantone has unveiled its colour of the year for 2018, naming Pantone 18-3838 Ultra Violet as its shade of choice. The blue-based purple has been chosen for its “provocative” and “thoughtful” hue, which nods to the “mysteries of the cosmos”, says Pantone.

“We are living in a time that requires inventiveness and imagination,” says Pantone Colour Institute executive director Leatrice Eiseman. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come.”

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