GDA designed the rebrand and livery for WH Higgins. The modern fleet of Scania and Feldbinder silo semi-trailers bulk deliver cement. We specified the factory painted white bodywork with red chassis. Our design strengthens the visual presence of the fleet on the road by simplifying the livery with strong clean elements. The logotype is in Bliss, a humanist sans typeface specified for it’s high legibility and workable across corporate signage.