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Digital media
Website design and development.
Successful websites are user-friendly and engaging, with great images and well-written content, features, and functionality optimised for search.
Design and build
We design and build WordPress websites using the premium Avada theme. The theme is versatile, well-supported, cost-effective, and popular with clients. The number of plugins and tools provides the freedom to be creative and manage and grow your content, regardless of the organisation’s size.
Hosting and domains
As an agency, we recommend that your domain name and web hosting be registered in your name, not ours. IONOS offer packages to meet your needs with UK-based 24/7 customer support. We point you in the right direction, making the process easy.
Mobile-friendly
Users expect mobile-friendly websites when browsing, and Google primarily uses mobile-first indexing, which means it ranks sites based on their mobile content. All our websites resize seamlessly on iOS or Android smartphones and tablets. Responsive design provides the best user experience, retains visitors, and drives traffic.
Security
Visitors expect secure websites. Having a website address that begins with https instils trust and credibility for users and improves Google’s ranking. Browsers will highlight websites without encryption as ‘Not Secure’ or with an unlocked padlock symbol. All our websites have an SSL certificate to keep you and your visitors’ data safe and secure.
eCommerce
Our team develops fully integrated online stores using the WooCommerce platform. Whether you’re a start-up or a high-volume transaction business, e-commerce increases traffic and sales.
Maintenance and support
Websites are ‘live’ and require regular maintenance. Our optional Update and Backup Service involves checking in every six months to perform necessary updates to WordPress, the theme, plugins, and patches. This ensures features function correctly and helps resolve any security or bug issues. Additionally, we run a database and file backup, storing them on the agency’s cloud. This provides an earlier version to revert to in case of problems with your hosting provider or a hack.
SEO, Content Marketing and Social Media.
Search Engine Optimisation
Search engines are smart and getting smarter. Google dominates and must easily read and understand your site’s core message. We use the popular Yoast SEO plugin to optimise pages with titles, keyphrases, slug and meta descriptions. Adding inbound and outbound links helps search engines understand your site structure, while Google Analytics can measure visitors.
Google’s mindset is that low-quality pages with thin content are dead-weight and will not be indexed. These drag down a website instead of driving traffic. Crucially, any written content needs to be engaging, trusted, original and value-packed so that Google perceives your pages as high-quality.
Content Marketing
We aim to read all written copy you supply and will offer to proofread, edit or rewrite where needed. We use AI tools or you can opt for our copywriters to produce readable content that is structured and findable and that pages best relate to a visitor’s search intent.
Visual search is increasingly important. Images and videos make content more appealing and understood, entice people to click through, and contribute to your site’s SEO. We ensure images are worthy of the subject matter with composition and post-editing to the best effect. Where they are not suitable for use or do not exist our photographers take great stills, video, and drone footage.
Social Media
When used effectively, social media platforms, news, and blog posts are excellent communication tools and important to any SEO strategy. Creating, monitoring, listening, and responding to your campaign and audience is what our social media partners do best.
3D Visualisation
Matterport 3D 360 walk-throughs and 3D renders help audiences engage with an interior or event design concept or building, when modelled on real-world lighting, furnishings, graphics, materials and finishes.
Virtual and Augmented Reality
Our VR & AR partners create immersive experiences where users interact within virtual space with products, services and ideas. Perfect for exhibitions, events and visitor attractions, and within the education and healthcare sectors and for employee training purposes.
