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News and comment
Goodbye X
After 16 years and 11k+ posts, we have deactivated the GDA account on Twitter / X. Our followers can catch up with our latest news and comments [...]
Woodland Walk wayfinding
Design and production of an aluminium tray sign at the start point of the Woodland Walk at Hatfield Park. GDA has been working with their property and [...]
Hoarding graphics
This works. Large format matt white vinyl graphics applied to blue-painted 2440mm high hoarding for the Ascots Green housing development in Welwyn Garden City. We had three [...]
Landies On The Lawn
Good to see our wayfinding signs and vehicle windscreen stickers at the 'Landies On The Lawn' event staged at Hatfield Park. This successful inaugural show celebrates [...]
Estate agent brand refresh
Kings, a Hertfordshire-based estate agent, asked GDA to refresh their brand. We first worked with the startup Kings team back in 2003. The latest logotype, which retains [...]
Anlaby Road, Hull
I recently got to tour the Anlaby Road site of the old Hull Art College. The building for the past twenty years has been home to the [...]
Large format adds impact
The Visitor Operations team at Hatfield Park wanted to use images in their workspace. GDA selected three images from their portfolio and produced printed vinyl large format [...]
Flexible Working Law
As of April 6 2024, employees can apply for flexible working from their first day in a job. This is known as ‘making a statutory application.’ Flexible [...]
Event venue lighting
Architectural lighting specified by GDA is part of the refurbishment of The Riding School. This unique venue hosts conferences and events and is set within the stunning [...]
Confex at ExCel
GDA designed and project managed the build of the exhibition stand for Hatfield Park at Confex 2024. Staged at ExCel in London, the show attracts hospitality and [...]
Family Lives window graphics
Family Lives, a charity based in Hertfordshire, approached GDA to design and produce graphics for the ground floor windows of their new office space. We highlighted the [...]
Branding for excavation
GDA was commissioned to design a brand identity for JC Oakenfull Excavation, a Hertfordshire-based company. The logotype has since been applied to the plant, workwear and printed [...]
Desktop calendar 2024
Another year, another printed calendar for Eastern Concrete. This 2024 desktop version features people shots. Staff across different teams in the organisation going about their work. As [...]
Fantastical Christmas
GDA managed the production and installation of these large-format printed graphics to oak timber posts at two main truck road locations. The graphics, featuring hand-drawn illustrations, supplied [...]
Cycle store
We were commissioned to design and project manage a cycle store at Hatfield Park. The new visitor facility is within a purpose-built weatherproof timber frame building. [...]
Coffee shop
With a one-month turnaround, GDA designed and managed the conversion of the old porters' lodge at Fore Street, Old Hatfield into a takeout coffee shop. Working with [...]
Farm machinery graphics
Working with the team at Law Farming and our sign contractor, GDA designed and managed the application of branded graphics for their impressive Fendt 9T combine [...]
Retail shop front
Working with the landlord, GDA designed and managed the fascia graphics for York House, for the tenant Sustain Coffee. The cutout matt vinyl graphics look sharp against [...]
Air source system
Working with the client and contractor, GDA specified and installed a Mitsubishi Electric Ecodan R32 air source heat pump for a 3-bedroom property refurbishment. The work included [...]
Large format graphics
GDA was commissioned to design and produce a selection of large-format printed graphics for the Estate Office at Hatfield House. Images and OS map of the [...]
Hair salon shop front
Bradley James Hair commissioned GDA to design and produce the fascia signage and windows graphics for their new retail unit. We designed their branding 20 years ago [...]
St Faith church
The parochial church council commissioned GDA to design a symbol for St Faith church, Kelshall, Cambridgeshire. The church dates from between 1380 and 1430. It has a distinctive [...]
Great teamwork…
We are project managing a number of contractors, manufacturers and suppliers on this property refurbishment project. The winter weather did not stop deliveries, although a week of [...]
Lodge house refurbishment
We're project managing the design and refurbishment of this 3-bedroom lodge house on the edge of Hatfield Park. Strip-out and demolition successfully completed. The contractors have started [...]
Peugeot van graphics
GDA designed and managed the supply and fitting of new vinyl graphics to the Peugeot Expert van for K. R. Smith, a local contractor who works with [...]
EV charging signage
We're seeing EV charging stations rapidly expanding across the workplace. GDA designed and produced these aluminium powder-coat signs to clearly mark the five wall-mount electric charge bays [...]
Caroline K signage
Start-up business Caroline K recently commissioned GDA to design a logo/brand and roll it out across various print, signage and digital. Seen here is the signage installed to [...]
Golf club signage
Good to see the new signage roll out at East Herts Golf Club. We worked closely with the club in designing the signage across the grounds. Our [...]
Having multiple domains and your SEO
We get asked if purchasing extra domain names and pointing them to a website improves your SEO. A decade ago we would have said yes. However, search [...]
New Horizon Crossfit gym
GDA designed and managed the production and installation of this clean looking signage for the New Horizon Crossfit gym. We specified fret cut aluminium letters finished in [...]
20th Anniversary event
We attended the 20th-anniversary event staged by Eastern Concrete at RAF Bentwaters, Suffolk. The family day included driving experiences of their impressive fleet of concrete-mix trucks, bulk semi-trailers, [...]
Architectural signage
Set against the stone facade to York House, this architectural directory signage in aluminium works. We specified the Artemis system with matt black vinyl cutout graphics. There are no [...]
Green Man pub
The Green Man at Mill Green, Hertfordshire is a newly refurbished and rebuilt character Grade II listed pub. GDA was commissioned by Gascoyne Estates to design and [...]
Cloud backup and storage
As an agency, we create a lot of content, sometimes seemingly too much. However, we cannot afford to mislay or lose files or data, even concepts and [...]
Coffee roasters
Working with the landlord of the building, we produced and installed these large-format window graphics for the new tenant, Sustain Coffee, specialist coffee roasters. Using Contra-vision, a one-way [...]
Window seat
As part of the refurbishment project of a characterful historic two-bedroom garden flat split over two levels, we had made this trapezoid-shaped cushion for a first-floor window [...]
Sharing large files
Sharing large files in an email is not the best. Most mail servers have file size caps, spam filters and are sometimes not secure. As an agency, [...]
Signwriter brushes and tools
The family recently came across these brushes and tools, some hand-made, that belonged to our grandfather, Charles Gardiner. He was a signwriter for Hull Corporation on their [...]
Golf club rebrand
East Herts Gold Club approached GDA in Autumn 2020 to redesign their logo, saying it was out-of-date and poorly executed. The existing logo included an illustration of [...]
House project completed
This kitchen installation is part of the modernisation of a period residential property we carried out for Gascoyne Estates. Just one of a number we are working [...]
Traffic signs
Traffic signs seen here located at the exit of a popular visitor attraction, designed and produced by GDA to the specification agreed between the Highways Authority and [...]
Window manifestations
Installation of forty matt black self-adhesive vinyl manifestations to the glass doors and windows at the Coach House Kitchen, Hatfield Park. Manifestations are graphics that provide visual markers for glass [...]
Property refurbishment
Design services and project management is something we provide to estate management clients. This six-month project involves extensive refurbishment and remodelling of a high profile 3-bedroom period [...]
Transforming an industry
This week, after four intensive months, DigiHaul moved into their new workspace on the Hatfield Park Estate. GDA, the project manager for the landlord Gascoyne Estates, worked closely [...]
The importance of proofreading
Proofreading is the final step before going to print or publication. Usually undertaken by the client or author checking proofs/artwork for spelling, grammar, punctuation, and consistency. It [...]
Helping another Startup
Piper Stafford came to us for a brand identity for their startup business. Working closely with the two partners, GDA designed and produced a clean, confident flat design logotype using [...]
Adapting to a new outlook
The fixed office is evolving, not dead. The pandemic has only fastened changes as we use connected technology to work whenever and wherever we are. Forward-thinking businesses [...]
Sportswear that engages
GDA work with amateur sports clubs on branding and digital marketing. Our designs of club sportswear connect and engages with members and sponsors, giving greater access to [...]
Support in Lockdown 3
As we go into Lockdown 3, we're again encouraging organisations to use this time creativity in getting your message across to your customers and colleagues. Be clear [...]
Data protection going forward
You'll need to know about your data protection now the transition period has ended. Even if you don't trade outside the UK, chances are your Cloud IT [...]
Estate fleet signwriting
Signwriting by GDA of the Hatfield Park brand to the estate work vehicles. Output in gold and matt white cutout vinyl and applied to the front driver [...]
2021 desk calendar
We've finished the design of the 2021 desk calendar for Eastern Concrete. The brief, "to show small snippets of equipment and moody artistic images from our sites". [...]
Office and workshop refurbishment
Work to the refurbishment of offices and workshop has come to an end. GDA project managed the design and fit-out of the dilapidated building on a farm. [...]
Simple elegant barometer
To those who love good modern design, timepieces and barometers, this 1965 Short & Mason barometer designed by Kenneth Grange sits on a bookshelf in the studio. I check it most [...]
Units of paper quantity
We occasionally get asked about units of paper quantity for print orders; what is a ream of paper?, what is a short ream?... here's a simple guide [...]
Knowing your file type
Buying creative services, printed matter and media can be daunting and avoidable mistakes costly. Knowing your file type helps ensure accuracy when outputting your brand and message across traditional [...]
Pizza and Beer takeaway promo!
Terranova Italian, who'd been closed by the lockdown, came to us for window vinyl graphics to promote their 'Pizza and Beer' take-away soft reopening. We designed and [...]
Working with Farmers
GDA work with Farmers. We designed and managed the print of sets of branded stickers for the vehicles and plant of the Law Farming Group. The die-cut [...]
Planning your return to the workspace
COVID-19 has changed the way we work as we plan to return to the workspace. Things will be different with new protocols and ways of working in [...]
How to work from home
Working from home has always been divisive with some style of management seemingly not trusting of their colleagues. Covid-19 pandemic forced the issue on all of us, [...]
Meeting Hugh Casson
I was fortunate to meet Hugh Casson back in the late 80s, an influential architect, designer, artist and writer of his time. My father, E. Chas. Gardiner [...]
Cleaning up your old content
Having engaging content on your website is really important, however, it can easily become out of date and there comes a time when you need to decide [...]
Move more, feel better
The recent BBC Easy Ways to Live Well article indicates over 15 million people in the UK spend half the day being sedentary. That’s sitting in a [...]
Stay fully charged
Just as people expect Wi-Fi everywhere, they now expect to charge their phone too. We source and supply well-designed good quality ranges of wireless, tabletop, recessed and [...]
How to prepare a Design Brief
The main aim of a brief is to help the designer understand what it is you want. A good design brief helps all stakeholders understand the expectation and [...]
Branded promotional merchandise
Gone are the days of organisations being seen to hand out plastic bags and use-once items! We source quality promotional merchandise and add your branded message; sustainable jute [...]
Love a good scamp
Simple hand-drawn scamps are 'roughs' that creatives use when working on project concepts and ideas. It’s a sketch of an idea and represents how the concept works. When [...]
Working with our local Parish church
We got asked by the local parish church, St Etheldreda's, to design a cover for their new CD 'A snapshot of life at'. Profits from its sale [...]
Remodelled 1970s office building
Good to see the completion of York House, a remodelled 1970s office building with a Georgian facade as part of a Local Plan. We designed and [...]
Photo-realistic 3D renders
We produce Matterport 3D 360 walk-throughs and photo-real architectural renders based on real-world lighting and surface finishes. Exteriors and interiors of commercial and residential new-build, refurbishments [...]
Permitted development rights
Homeowners will be allowed to carry on building large house extensions without full planning permission under the Permitted Development Rights after the government announced it was making [...]
Soft seating to reception hub
Contract interior project completed with the addition of a stylish upholstered wire-base sofa and oak tripod floor light with a woven fabric shade. The additional lighting, use [...]
Our brand evolves
Our brand started out in 1985 with a yellow identity which was perfect for the time. By the mid-90s we moved to a blue palette that saw [...]
Jim Downer and Ted Hughes
I first met Jim Downer, an exhibition designer, when at T&G Display Studios in the late 1970s. My memory is of visits to his meticulously organised north [...]
East-West Integrated Transport Paper
Interesting read in the just-published report into the proposed development of the 'A414 corridor' through Hertfordshire. This sixth Infrastructure Charrette session was hosted in February by one [...]
Sizewell B, Case Study
We were approached by Eastern Concrete to design and produce this case study for their upcoming pitch for the Sizewell C nuclear power station building project. The [...]
‘Welcome’ graphic to reception space
Our client asked for a new 'welcome' graphic to their office reception space. Our design of this 900mm x 1800mm large format graphic panel comprises of the [...]
New modern workspace, done
Last week saw the completion of new modern office space within a period building. Our client was looking at expansion into a dilapidated building that adjoins [...]
WordPress 5.0, Gutenberg
With Yoast and others now recommending moving to WordPress 5.0 and start using Gutenberg we are planning on updating all our client websites during the next round of [...]
Books from the London Transport Museum shop
Gifted two wonderful books both from the London Transport Museum shop at Covent Garden. A Logo For London by David Lawrence writes about the origin and development [...]
Where’s my Google Map gone!
Problems with the embedded Google map displaying on your website? Google recently relaunched its Maps Platform and, as of July 2018, you must add and enable a credit/debit card to your [...]
Working with the iconic Woolmark brand
Our team lead Andrew worked with the iconic Woolmark brand back in the late 1970s as a then-junior team member at T&G Display Studios. T&G [...]
Coal Drops Yard N1C
Got along to the Coal Drops Yard redevelopment at Kings Cross N1C. Designed by Heatherwick Studio the two 19th-century coal warehouses reach out and touch one another. Liking [...]
Remodelled 1930’s family home
We were commissioned to remodel an outdated three bedroom 1930's semi-detached dwelling into a modern four bedroom family home with two storey side extension and greatly extended [...]
The workplace is changing
Went along to an interesting breakfast seminar today. The presentation and discussion were about the workplace and how the traditional static deskbound environment is fast changing to [...]
Our new responsive website
It’s here, our new 20-page responsive WordPress website, designed on the premium Avada theme. The site has much-improved navigation and is now Google mobile-friendly resizing automatically on the most commonly used [...]
Wine and drinks menu
Here are the recent design and print for Terranova Italian. Six pages A4 4/0 and matt laminated both sides. Also uploaded to their website. Simples [...]
Well+ brand
GDA designed the new brand for well+, a local startup lifestyle venue and cafe. We enjoy working with and supporting new ventures in getting on their feet. [...]
Privacy Policy updated
We have updated our Privacy Policy to meet with the General Data Protection Regulation (GDPR) data protection laws. The new law came into effect on 25 May [...]
Signage and wayfinding
We design and produce all types of signage and wayfinding. The signage program for the Royal National Rose Society includes aluminium composite panels affix to timber posts [...]
Glass wall CEO office
GDA designed and managed the manufacture and installation of the full-height double glazed partition system to create a self-contained CEO office within an open-plan workspace. The project [...]
Fleet rebrand
Well pleased with our rebrand design and application across the modern powder tanker fleet of Scania with Feldbinder silo semi-trailers for WH Higgins, bulk hauliers of cement. [...]
New brand identity
We've been commissioned to design and develop the brand identity for Lite Business Solutions, a recent setup business. The logotype is formed of the simple legible Univers sans [...]
Helvetica reaches 60
Helvetica typeface at 60. The sans-serif typeface was developed by Max Miedinger and Eduard Hoffmann in Switzerland in 1957. Husmee Studio has worked with paper company Arjowiggins [...]
Design Museum opening weekend
Got along to the opening weekend of the new Design Museum in London. Relocated to the old Grade 11 listed Commonwealth Institute building with its distinctive copper-roof, the [...]
Studio refurbishment
Completed the refurbishment of our studio space. Work included; deep clean and redecoration, new furniture and storage, LED lighting and new cable management and magnetic whiteboards, from [...]
WW1 tank display
GDA designed and produced the graphics supporting the outdoor display of a WW1 tank marking 100 years since the first trials of the British tank. The graphics display historic [...]
Leica D210 Laser
Invested in the excellent Leica Disto D210 laser distance meter to replace a much earlier model. The D210 is an excellent work tool with an accuracy of +/- [...]
The World of Eames at Barbican
The World of Eames exhibition at the Barbican - was well worth a visit. Good display of the work of Charles and Ray Eames the design team [...]
Website for farmer goes live
We've completed the redesign of the responsive website for Law Farming. Owned by former Farmers Weekly 'Farmer of the Year', Robert Law, the three farms on the Hertfordshire, Cambridgeshire [...]
Running club goes live
Gone live a new 23-page responsive website for Oh Ladies Running Club built with a premium theme on the WordPress platform. The site is a landing point for [...]
Clinic website goes live
GDA worked with a startup venture Herts Clinic with their branding and 11-page website. We chose a well-developed premium WordPress theme to custom design the front end. [...]
Photo shoot for clinic
Photography by GDA for client Herts Clinic. They required images to use across print, graphics, social media and website. Taken at their clinic, we produced what we set out to [...]
Berlin wall
Standing at the East Side Gallery section of the Berlin wall. I had not been in over 30 years so was keen to see the changes that have [...]
Great task chairs
Our colleagues at Chris Reeve Photography came to us to supply Herman Miller Mirra task chairs. We specified the full adjustment version, which comes with tilt limiter and forward tilt, [...]
Another furniture delivery
Another delivery of Herman Miller office furniture specified and managed by GDA. The consignment includes modular desk systems, task chairs, soft seating and breakout furniture and a [...]
Head office building
GDA designed this new-build head office for Eastern Concrete at Stowmarket, Suffolk. We worked closely with their team with early design concepts, planning and building regulations, M&E and furniture [...]
One man show
Got along to the excellent private view at the Eagle Gallery, Bedford - friend and colleague Andrew Naish was staging the one-man art show of his paintings. Andrew [...]
Engineering workshop
One of the Scania fleet of Eastern Concrete undergoing maintenance in their purpose-built engineering workshop at Stowmarket, Suffolk. The building, along with the adjoining office, was designed [...]
Danish flag
I've liked the elegant simplicity of the Danish national flag, named Dannebrog, ever since my first visit to Denmark in the early 1970s. [...]