Great brands create community, connection and the perception of an organisation and how it goes about its business. They inspire and build a team, promote loyalty and make you stand out.
GDA create brands with logos, wordmarks and lettermarks that engage. We also get asked to refresh existing brands that have lost their way. Our style is typically flat-design, typographic, and without unnecessary decoration.
How a logo looks is one of several parts that form a brand, with name, and brand voice playing a role. Successful brand names resonate with the consumer, communicate clearly and are easy to memorise; whether descriptive, suggestive, abstract or legacy in using a founder’s name.
We look to identify the target audience and competition where the brand competes and flesh out the message you are aiming to get across. We also help clients align under one brand where they have several activities.
During a brand’s development, our intellectual property partners can advise on licensing, trademarks and patents, to see if you are infringing any existing names or rights.
The brand assets we produce ensure your investment works, large or small when it comes to rolling out across print and digital.