Great brands create community, connection and the perception of an organisation and how it goes about its business. It reflects your customer service and reputation and encourages innovation and growth. It inspires and builds teams, promotes loyalty and makes you stand out.
GDA create brands and logos that engage. We also get asked to refresh existing brands that have lost their way. Our style is typically flat-design, typographic, and without unnecessary decoration.
How a logo looks is one of several parts that form a brand, with naming, and brand voice all playing a role. Successful brand names resonate with the consumer, communicate clearly and are easy to memorise; whether descriptive, suggestive, abstract or legacy in using a founders name.
Brand development helps identify the target audience and competition where the brand competes and flesh out the message you are aiming to get across. We also help clients align under one brand where they have several divisions.
During brand development, our Intellectual Property partners can advise you on licensing, trademarks and patents, to ensure you are not infringing any existing names or rights.
Finally, the brand assets we produce ensure your investment works, large or small when it comes to rolling out across print and digital.