Great brands create community, connection and the perception of an organisation and how it goes about its business. It reflects your customer service and reputation and encourages innovation and growth. It inspires and builds teams, promotes loyalty and makes you stand out.
GDA create brands and logos that engage. We also get asked to refresh existing brands that have lost their way. Our style is typically typographic, clean, geometric and without unnecessary decoration.
Brand development looks to identify and research the target audience and competition where the brand competes and flesh out the message you are aiming to get across. We also help clients align under one brand where they have several divisions.
The logo is one of several parts that form a brand, with everything from naming, icons and how a brand sounds, all playing a role. We’re all aware of how successful brand names resonate with the consumer, communicate clearly and are easy to memorise; whether they be descriptive, suggestive, abstract or legacy in using a founders name.
During the brand development, our Intellectual Property partners can advise you on licensing, trademarks and patents, to ensure you are not infringing any existing names or rights.
Our production-ready artworks are clean and accurate. This ensures the investment in your brand assets work perfectly, large or small, when rolled-out across print and digital media.