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Proofreading is the final step before going to print or publication. Usually undertaken by the client or author checking proofs/artwork for spelling, grammar, punctuation, and consistency.
It might seem easy at first sight as the brain often ignores inconsistencies and typing errors when scanning with your eyes. We recommend getting someone else to proofread your copy or use a tool like Grammarly, as no matter how many times you go through the text, you will nearly always miss something.
As an agency, we see costly errors where work signed off by others went to print or publication, only for a glaringly obvious typo to slip through.
Importantly the writer or client has final responsibility for proofreading. As an agency, we offer copywriting, editorial, proofreading and translating services where needed to best target a subject and be on message without mistakes.