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Websites and Digital Marketing
Website design and development.
Successful websites are user-friendly, engaging with great images and well-written content, features, and functionality optimised for search.
Design and build
GDA designs and builds WordPress websites with the premium Avada theme. In our experience, this theme is versatile, well-supported, cost-effective, and popular with clients. The vast number of plugins and tools provide the freedom to be creative and manage and grow your content, whatever size organisation.
Hosting and domains
As an agency, we believe your domain name and web hosting are best registered in your name, not ours. IONOS offer packages to meet your needs with UK-based 24/7 customer support. We point you in the right direction, making the process easy.
Mobile-friendly
Users expect mobile-friendly websites when browsing, while Google predominantly uses mobile-first indexing, the mobile version of a site’s content. All our websites resize seamlessly on iOS or Android smartphones and tablets. Responsive design provides the best user experience, retains visitors, and drives traffic.
Security
Visitors also expect secure websites. Having a website address that begins with https instils trust and credibility for users and improves Google’s ranking. Browsers will highlight websites without encryption as ‘Not Secure’ or with an unlocked padlock symbol. All our websites have an SSL certificate to keep you and your visitor data safe and secure.
eCommerce
Our team develops fully integrated online stores, using the excellent WooCommerce platform. From startup to high-volume transaction business, eCommerce increases traffic and sales.
Maintenance and support
Websites are ‘live’ and need looking after. We offer our Update and Backup Service, where we check in around every six months and carry out necessary updates to WordPress, the theme, and plugins and patches. This ensures features remain working as they should and helps to resolve any security or bug issues. We also run a database and file backup and store on the agency’s cloud drives that in the event of problems with your hosting provider or getting hacked, there is an earlier version to revert to if needed.
SEO, Content Marketing and Social Media.
Search Engine Optimisation
Search engines are smart and getting smarter. Google dominates and must easily read and understand your site’s core message. We use the popular Yoast SEO plugin to optimise pages with titles, keyphrases, slug and meta descriptions. Adding inbound and outbound links helps search engines understand your site structure, while Google Analytics can measure visitors.
Google’s mindset is that low-quality pages with thin content are dead-weight and will not be indexed. These drag down a website instead of driving traffic. Crucially, any written content needs to be engaging, trusted, original and value-packed so that Google perceives your pages as high-quality.
Content Marketing
We aim to read all written copy you supply and will offer to proofread, edit or rewrite where needed. Opt for our copywriters to produce readable content that is structured and findable and that pages best relate to a visitor’s search intent.
Visual search is increasingly important. Images and videos make content more appealing and understood, entice people to click through, and contribute to your site’s SEO. We ensure images are worthy of the subject matter with composition and post-editing to the best effect. Where they are not suitable for use or do not exist our photographers take great stills, video, and drone footage.
Social Media
When used effectively, social media platforms, news, and blog posts are excellent communication tools and important to any SEO strategy. Creating, monitoring, listening, and responding to your campaign and audience is what our social media partners do best.
3D Visualisation
Matterport 3D 360 walk-throughs and 3D renders help audiences engage with a built-environment or event design concept when modelled on real-world lighting, furnishings, graphics, materials and finishes.
Virtual and Augmented Reality
Our VR & AR partners create immersive experiences where users interact within virtual space with products, services and ideas. Perfect for exhibitions, events and visitor attractions, and within the education and healthcare sectors and for employee training purposes.
