Websites, SEO and Marketing

Website design and development.

Successful websites are user-friendly and engaging with great images and well-written content, features, and functionality and optimised for search.

Design and build
GDA build WordPress websites with the premium Avada theme. In our experience, this theme is versatile, well-supported, cost-effective, and popular with clients. The vast number of plugins and tools provide the freedom to be creative and manage and grow your content, whatever size organisation.

Users now expect mobile-friendly when browsing. According to 2021 stats, 90% of global internet users used mobile devices to go online. All our websites resize seamlessly on iOS or Android smartphones and tablets. Responsive design provides the best user experience, retains visitors, and drives traffic.

Visitors also expect secure websites. Having a website address that begins with https instills trust and credibility for users and improves Google’s ranking. Browsers will highlight websites without encryption as ‘Not Secure’ or with an unlocked padlock symbol. We recommend all websites have an SSL certificate to keep you and your visitor data safe and secure.

When it comes to eCommerce, our team has the experience to develop fully integrated online stores, often using the excellent WooCommerce platform. From startup to high volume transaction business, eCommerce increases traffic and sales.

Hosting and domains
As an agency, GDA does not host websites, which in practice, is just reselling. Instead, we recommend hosting providers that offer flexible packages to suit your needs with UK-based 24/7 customer support. The same goes for domain names. We believe you should have your domain name registered in your name, not ours. We advise and point you in the right direction, making the process easy.

Maintenance and support
Websites are ‘live’ and need looking after. We offer our Update and Backup Service, where we check-in every 3-4 months and carry out necessary updates to WordPress, the theme, and plugins. This ensures features remain working as they should and help to resolve any security or bug issues. We also run database and file backup and store to one of the agency’s cloud drives that in the event of problems with your hosting provider or getting hacked there is an earlier version to revert if need.

SEO, Content Marketing and Social Media.

Search engines are smart and getting smarter. Google dominates and needs to easily read and understand your site’s core message. We use the popular Yoast SEO plugin to optimise pages with title, keyphrase, slug and meta descriptions. Adding inbound and, outbound links help search engines understand your site structure while Google Analytics, can measure visitors to your site.

Remember, Google’s mindset is low-quality pages with thin content are dead weight and will not be indexed. These drag down a website instead of driving traffic. Crucially, any written content needs to be engaging, trusted, original and value-packed so that Google perceives your pages to be high-quality.

We aim to read all copy you supply, and will offer to proofread, edit or rewrite where needed. Opt for our copywriters to produce readable content that is structured and findable that pages best relate to a visitor’s search intent.

Visual search is increasingly important. Images and videos make content more appealing and understood, entice people to click through, and contribute to your site’s SEO. We ensure images are worthy of the subject matter with composition and post-editing to the best effect. Our photographers can take stills, video, and drone footage where they are not suitable for use or do not exist.

Social media
When used effectively, social media platforms, news, and blog posts are excellent tools of communication and a vital part of any SEO strategy. Creating, monitoring, listening, and responding to your campaign and audience is what our social media partners do best.

3D Visualisation

Matterport 3D 360 walk-throughs and 3D renders help audiences engage with a built-environment or event design concept when modelled on real-world lighting, furnishings, graphics, materials and finishes.

3D renders
3D renders
3D renders

Virtual and Augmented Reality

Our VR & AR partners create immersive experiences where users interact within virtual space with products, services and ideas. Perfect for exhibitions, events and visitor attractions, and within the education and healthcare sectors and for employee training purposes.

Virtual and Augmented Reality
Call us now on 01707 272 185 or email for all your digital media.
How to prepare a Design Brief
Know your file type