Websites, SEO and Marketing

Website design and development.

Successful websites are user-friendly and engaging with great images and well-written content, features, and functionality and optimised for search.

Design and build
GDA design WordPress websites with premium themes and custom-build with wireframe. In our experience, WordPress themes are versatile, cost-effective, and most popular with the client. The vast number of plugins and tools provide the freedom to manage and grow your content, whatever size an organisation.

Mobile-friendly
Users now expect mobile-friendly when browsing. According to 2020 stats, 80% of users searched the internet using a mobile device. All our websites resize seamlessly on iOS or Android smartphones and tablets. Responsive design provides the best user experience, retains visitors, and drives traffic.

Security
Visitors also expect secure websites. Having a website address that begins with https instills trust and credibility for users and improves Google’s ranking. Browsers will highlight websites without encryption as ‘Not Secure’ or with an unlocked padlock symbol. We recommend all websites have an SSL certificate to keep you and your visitor data safe and secure.

eCommerce
When it comes to eCommerce, our team has the experience to develop fully integrated online stores, often using the excellent WooCommerce platform. From startup to high volume transaction business, eCommerce increases traffic and sales.

Hosting and domains
As an agency, GDA does not host websites, which in practice, is just reselling. Instead, we recommend hosting providers that offer flexible packages to suit your needs with UK-based 24/7 customer support. The same goes for domain names. We believe you should have your domain name registered in your name, not ours. We advise and point you in the right direction, making the process easy.

Maintenance and support
Websites are ‘live’ and need looking after. We offer our WordPress Update and Backup Service, where we check-in every 3-4 months and carry out necessary updates to the theme, plugins, and patches to resolve security or bug issues. We also run database and file backup and store to one of the agencies external drives that in the event of problems with your hosting provider or getting hacked there is an earlier version to revert if need.

SEO, Content Marketing and Social Media.

SEO
Search engines are smart and becoming smarter. Google dominates search and needs to easily read and understand the core message of any written content. Using Google Analytics, we can measure visitors to a site. Yoast helps optimise pages with title, keyphrase, slug and meta description, and, inbound and, outbound links that help search engines understand your site structure.

Remember, Googles mindset is low-quality pages with thin content is dead weight and will not be indexed. These drag down a website instead of driving traffic. Crucially, any written content needs to be engaging, trusted, original and value-packed so that Google perceives your pages to be high-quality.

Content
So, when it comes to written content, we aim to read all copy you supply, and will offer to proofread, edit or rewrite where needed. Our copywriters produce readable content that is structured and findable that pages best relate to a visitors search intent.

Also, visual search is increasingly important. Images and video make content more appealing and understood, entice people to click through and contribute to your sites SEO. We’ll ensure images are worthy of the subject matter with composition and post-editing to best effect. Our photographers can take stills, video and drone footage where they are not suitable for use or do not exist.

Social media
Social media platforms and news articles are tools of communication when used effectively. Creating, monitoring, listening and responding to your campaign and audience is what SEO partners do best.

3D Visualisation

Matterport 3D 360 walk-throughs and 3D renders help audiences engage with a built-environment or event design concept when modelled on real-world lighting, furnishings, graphics, materials and finishes.

3D renders
3D renders
3D renders

Virtual and Augmented Reality

Our VR & AR partners create immersive experiences where users interact within virtual space with products, services and ideas. Perfect for exhibitions, events and visitor attractions, and within the education and healthcare sectors and for employee training purposes.

Virtual and Augmented Reality
Call us now on 01707 272 185 or email for all your digital media.
How to prepare a Design Brief
Know your file type