New brand identity

2019-02-11T15:36:58+01:00February 27, 2018|

We've been commissioned to design and develop the brand identity for Lite Business Solutions, a recent setup business. The logotype is formed of the simple legible Univers sans serif typeface. Using the Light font weight plays on the text Lite which is also picked out in a lighter shade of grey. The new brand will be rolled out [...]

Helvetica has reached 60

2018-09-28T10:27:35+01:00June 17, 2017|

Helvetica typeface at 60 - the sans-serif typeface was developed by Max Miedinger and Eduard Hoffmann in Switzerland in 1957. Husmee Studio has worked with paper company Arjowiggins to bring together different designers to celebrate the 60th anniversary of Helvetica - click here

Street advertising, Shoreditch

2014-11-28T16:27:08+01:00November 28, 2014|

Shoreditch still has a healthy rawness to brand application. This wall on Great Eastern Street, London EC2, changes every few months with graphics to the wall inlays. Really like the texture and contrast of the surrounding brickwork, street furniture and graffiti.

Braun watch

2014-04-14T21:09:50+01:00April 12, 2014|

I always wear a watch, even though there are so many ways now of finding the time of day. My latest is this well-designed Braun BN0095 chronograph classic by Dieter Rams, whose principles of "less, but better" is evident throughout. The engineering is excellent and unlike most chronograph watches of today, it's not unnecessarily oversized and heavy and does not [...]

Funky in-store signage

2014-01-01T11:50:02+01:00December 29, 2013|

Like this funky in-store pricing sign - orange vinyl on ply with orange cable ties - at the Cos Store in Regent Street. Cos brand is H&M's timeless, modern style outlet.