We've been commissioned to design and develop the brand identity for Lite Business Solutions, a recent setup business. The logotype is formed of the simple legible Univers sans serif typeface. Using the Light font weight plays on the text Lite which is also picked out in a lighter shade of grey. The new brand will be rolled out [...]
Helvetica typeface at 60 - the sans-serif typeface was developed by Max Miedinger and Eduard Hoffmann in Switzerland in 1957. Husmee Studio has worked with paper company Arjowiggins to bring together different designers to celebrate the 60th anniversary of Helvetica - click here
Shoreditch still has a healthy rawness to brand application. This wall on Great Eastern Street, London EC2, changes every few months with graphics to the wall inlays. Really like the texture and contrast of the surrounding brickwork, street furniture and graffiti.
I always wear a watch, even though there are so many ways now of finding the time of day. My latest is this well-designed Braun BN0095 chronograph classic by Dieter Rams, whose principles of "less, but better" is evident throughout. The engineering is excellent and unlike most chronograph watches of today, it's not unnecessarily oversized and heavy and does not [...]