New brand identity

2018-09-23T21:49:29+00:00February 27th, 2018|Tags: , , |

We've been commissioned to design and develop the brand identity for Lite Business Solutions, a recently setup business. The logotype is formed of the simple legible Univers sans serif typeface. Using the Light font weight plays on the text Lite which is also picked out in lighter shade of grey. The new brand will be rolled out across [...]

Helvetica, 60th anniversary

2018-08-24T10:12:53+00:00June 17th, 2017|Tags: , , , , |

Helvetica typeface has reached 60 - the sans-serif typeface was developed by Max Miedinger and Eduard Hoffmann in Switzerland in 1957. Husmee Studio has worked with paper company Arjowiggins to bring together different designers to celebrate the 60th anniversary of Helvetica - click here

Braun watch

2014-04-14T21:09:50+00:00April 12th, 2014|Tags: , , , |

I always wear a watch, even though there are so many ways now of finding the time of day. My latest is this well-designed Braun BN0095 chronograph classic by Dieter Rams, whose principles of "less, but better" is evident throughout. The engineering is excellent and unlike most chronograph watches of today, it's not unnecessarily oversized and heavy and does not [...]

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